Marca Strategy supports Landmark Properties’ Birmingham growth
Landmark Properties, the largest developer of student accommodation in the United States, has been given the green light for a significant redevelopment at 120 Suffolk Street – adjacent to the Mailbox in Birmingham.
Marca Strategy worked with Landmark Properties’, providing community and stakeholder engagement, and project PR - ultimately helping the team achieve planning consent.
Birmingham City Council’s Planning Committee approved Landmark Properties’ proposals to build 504 student beds. The purpose-built student accommodation (PBSA) community will also include high quality communal and outdoor spaces.
A short distance from New Street Station – and the major regeneration opportunities at Goods Yard, Arena Central, and Paradise – 120 Suffolk Street will enhance Birmingham’s reputation as a global destination for innovation and academia.
The approved plans respond to an identified undersupply of student accommodation in Birmingham, with recent studies showing a shortfall of 31,065 student beds across the city. The community is estimated to deliver in 2029 and reinforces Landmark Properties’ plans to implement four to six PBSA and residential schemes per year.
Student numbers are only expected to grow as the city’s aspiration to create a world-class Birmingham Knowledge quarter evolves alongside the continued popularity of the University of Birmingham, Aston University, and Birmingham City University.
Marca Strategy worked with Landmark and the wider project team to deliver community and stakeholder engagement, alongside project PR and political engagement - ultimately supporting the team achieve planning consent.