Marca Strategy and E.C.F. form partnership to support complex regeneration
Built environment communications specialists Marca Strategy and E.C.F. (Engage. Communicate. Facilitate) have formed a strategic delivery partnership spanning the Midlands and South of England.
The collaboration creates a single strategic framework combining political engagement, stakeholder management, community consultation, and market facing PR – supporting complex regeneration from early positioning through to planning consent and delivery.
Through the partnership, clients access one co-ordinated team, rather than multiple advisors, drawing on dedicated and genuine expertise.
The partnership will initially support Homes England, the Government’s regeneration agency, bring forward proposals for mixed-use regeneration at Broad Marsh in Nottingham city centre.
Based in Birmingham and London, the firms bring complementary regional insight across the Midlands and the South, aligning local engagement with national-level stakeholder and investor positioning.
“Delivering complex regeneration has become increasingly challenging and often succeeds or fails on good communications, which drive confidence.”
Will Savage, Founder & Managing Director, at Marca Strategy, said: “Delivering complex regeneration has become increasingly challenging and often succeeds or fails on good communications, which drive confidence – from communities, decision-makers, and investors.
“By aligning meaningful engagement with strategic and political advisory work, this partnership creates a single route from consultation to consent and delivery.
“E.C.F. is exceptional at building local trust. Combined with our capabilities in strategic and political advisory work clients will benefit from integrated communications strategies at every stage of a project.”
Oliver Deed, Managing Director at E.C.F, said: “Community engagement is most effective when it informs the direction of a project, not simply explains it.
“Working with Marca Strategy will enable engagement and strategy to operate together, helping clients reduce risk, unlock opportunity and progress development with greater certainty.”