Strategic communications for the built environment

We deliver impactful communications strategies to facilitate and unlock investment and regeneration, supporting growth across regional economies

Discuss your project

Strategies that deliver

Marca Strategy blends experience and insight to support clients and partners navigate the complexities of the built environment.

Our team is at the leading edge. We have delivered effective communication and engagement strategies across government, business, local authorities and the media for over a decade.

By understanding local context, building effective relationships, and adopting a strategic approach we are able to unlock opportunity.

As trusted advisors, we are directly supporting our clients in the delivery of over £14 billion of regeneration and infrastructure investment across the UK.

What we do

We take an integrated approach to communications to achieve strategic outcomes. Working across the public and private sector, every campaign is informed by the unique requirements of the brief.

  • Planning and regeneration are inherently political. Securing the right decisions - quickly - from councils, combined authorities, and Government is critical to delivery.

    We navigate this landscape for our clients - building understanding, shaping narratives, and securing the political support needed to move things forward and mitigate risk.

  • Effective media management builds credibility, momentum, and trust. Done well, it shapes perception, supports relationships, and drives commercial outcomes.

    Handled poorly, it can damage reputations and slow delivery. We make sure your story lands - with clarity, authority, and impact.

  • Engagement with communities sits at the heart of successful planning and regeneration. When done early and done well it builds trust, reduces risk, and helps secure decisions faster.

    We design and deliver tailored programmes - from community planning and exhibitions, to digital engagement and stakeholder management - ensuring every voice is heard and projects move forward.

  • We act as trusted advisors, sitting alongside our clients as an integral part of project teams.

    Drawing on experience across regional politics, local government, and Westminster we identify risks, shape mitigations and support confident, strategic decision-making.

  • Digital is central to effective communications. Without a clear strategy, even the best ideas fail to make an impact.

    We design and deliver digital-first campaigns - from websites and branding, to social content and paid media - ensuring our clients reach the right audiences with clarity and consistency.

  • Great design elevates ideas and strengthens positioning. It’s not an add-on - it’s the foundation of effective communications, especially in a digital-first world.

    Our team brings together years of experience in branding, campaigns, and creative execution - delivering design which supports and enhances place-based strategies.

Read our insight

Track record

  • Aerial view of a mixed urban and rural area showing residential buildings, roads, highways, parking lots, and patches of farmland with fields and trees.

    Arden Cross, Solihull

    Muse

  • The Coca-Cola bottling plant in Atlanta, Georgia, resembles a giant Coca-Cola bottle with multiple smokestacks.

    Sports Quarter, Birmingham

    Knighthead Capital

  • Martineau Place, Birmingham

    Henley IM & Sixth Street

  • Global HQ Campus, Warwickshire

    Frasers Group

  • Ladywood, Birmingham

    Berkeley St Joseph

  • A cityscape showing modern high-rise buildings with glass windows and architectural details, including a white building with a rounded corner and another with a pinkish facade, under a blue sky with some clouds.

    120 Suffolk Street, Birmingham

    Landmark Properties

  • Exterior view of the Panattoni distribution warehouse with a blue facade, loading docks, and parked trucks under a partly cloudy sky.

    Coton Park, Warwickshire

    Panattoni

  • An outdoor evening scene with a crowd of people gathered in front of a red brick building, illuminated by lights, with some people talking, sitting, and walking around. In the background, there is a domed building and a clear sky with some clouds.

    Smithgate, Wolverhampton

    ECF

  • A modern building with a reddish-brown facade, multiple narrow windows, and an open window with a white strap. There are trees with autumn leaves, a curved walkway, and a small park in front of the building.

    Strategic Land, Warwickshire

    University of Warwick

  • An aerial view of an urban cityscape with modern and traditional buildings, green rooftops, tree-lined streets, and a green outdoor space with people gathered.

    Holbeche Place, Solihull

    Muse

  • A row of brick houses with signs and flags advertising real estate for sale in a suburban neighborhood, with a sidewalk and trees in the front yard.

    Strategic Advisory, West Midlands

    Lovell

  • Modern office building with glass windows during sunset, surrounded by an empty parking lot and bicycle racks.

    Prospero, Warwickshire

    Manse Opus

  • NoKSoC, Warwickshire

    Landowning Consortium

  • Illustration of an urban park scene with people engaging in various outdoor activities, surrounded by modern buildings, trees, and greenery.

    Greyfriars, West Northamptonshire

    ECF

  • Aerial view of a cityscape with mid-rise buildings, a construction site with a yellow crane, and a mix of modern and older architecture under a partly cloudy sky.

    Charles Green Residences, Birmingham

    Rainier Developments

  • A person walking past a large vertical green wall with the text 'GQ' and the number '3' in white, with a building and clock in the background.

    Gaydon, Warwickshire

    CEG

  • Interior of a reception area for Hurlands Pickleball + Padel Club with a green front desk, wooden shelves displaying decor and merchandise, and large windows showing a street scene outside.

    Hurlands, Surrey

    Rainier Developments

Meet the Team

  • A man in a white shirt and dark tie smiling while sitting at a table with a glass of water, against a brick wall background.

    Will Savage

    Founder and Managing Director

    Will has over a decade of experience advising public and private sector partners in the West Midlands and across the UK. He has a track record of supporting highly complex regeneration and unlocking delivery.

    Marca Strategy was formed in 2025 to focus on communications strategies which unlock investment and regional growth, and Will is supporting the delivery of over £14bn of investment opportunities across the UK. This ranges from new homes, employment land, mixed-use regeneration, and critical infrastructure.

  • Black-and-white portrait of smiling young man with short hair, wearing a dark shirt, in an indoor setting with blurred background.

    Andy Brookes

    Associate

    Andy is a multidisciplinary creative and design lead with a range of industry experience in digital design projects; with responsibility for the quality of ideas, the vision and design execution.

    Working closely with clients, Andy will set the strategic direction and provide creative, professional deliverables that meet objectives.

    Andy has significant experience working across the built environment and has designed digital campaigns for major housebuilders, developers, and global investors.

  • Portrait of a smiling man in a suit with a beard, background includes a lattice structure and a blurred building.

    Oliver Deed

    Associate

    Oliver has over ten years of communications and engagement experience in the UK and Australia.

    His knowledge of public and political relations, as well as expertise in strategic communications, means he has a track record of designing innovative solutions for both public and private sector clients.

    This includes working with Government, local authorities, developers, and master planners as part of multi-disciplinary teams.